As the owner of a small business, you want people to buy your products or services – it’s as simple as that.
But why do consumers buy products? Features alone used to be the driving force behind sales, but in this digital age, things have changed. Consumers have the world at their fingertips, so it has become essential to do more than just convey what your product or service can do. To really sell it, you now need to connect with them and build trust.
Much of the reason why social media has become so successful and widespread is because it allows businesses to build trusting relationships with customers. Posts on social media can help you come across as far more genuine than mailers or even a television commercial; it’s important to take advantage of this when trying to influence a buying decision.
A Trusting Strategy
Social media allows businesses to post constant updates and images in real-time – this shows your current and potential customers the human side of your business. This content is shared in an effort to connect on a more personal level with consumers, and when done properly it has the added bonus of creating a trusting relationship.Google+